Having an online professional profile in today’s society is essential. 94% of all recruiters use LinkedIn to search for candidates (Harris, 2014), meaning that without a profile you are extremely unlikely to be found by the HR department of your dream job.
So, how DO you build an online professional profile?
I created a wordle with all of the key terms that I came across in my research. Each word represents an important point to consider when building an online professional profile. For example: Peter Bowes (2013) explains that it is important to differentiate ourselves from other candidates. In the same way as we would want our CV to stand out in the pile, our online professional profile must be engaging.
One article suggests that a blog can ‘make you a little different from everyone else’ (The Employable, 2014). Before UOSM2033 I hadn’t considered starting a blog. Now that I do, I have the start of a professional portfolio that I can show to potential employers. In our introductory lecture, it was mentioned that a previous pupil had actually got a job offer due to her blog. So, there’s always hope!
However, I do think that building an ‘authentic’ profile is the tricky part here. The best example that I read to illustrate this, was F.A.K.E. Anyone can create a convincing profile with a list of achievements and qualifications, but how do we know its genuine? My first thoughts on this, was a sketch from Friends, whilst the CV is not online it still conveys the point.
Linking back to last weeks topic, I suggested that there is a difference in content between the same individual’s personal and professional profiles. It’s very unlikely that someone would post their pictures from a night out onto their professional profile. Therefore, can a profile ever really be fully authentic? Yes it’s still us, but its a version of us that we want other people to see.
A guide on how NOT to do it: